
NEW YORK, Oct. 13 /PRNewswire-FirstCall/ -- Playboy Enterprises, Inc.
(PEI) (NYSE: PLA, PLAA) today announced Hong Kong and Kuala Lumpur as the
fourth and fifth locations, respectively, for its freestanding Playboy Concept
Boutiques. Both are expected to open at year's end. The upscale shopping
destinations will offer full collections of Playboy fashion and accessories,
as well as other Playboy-branded consumer products, appealing to style-
conscious young men and women. The deals are licensing ventures that do not
require a capital investment from Playboy.
In Hong Kong, Playboy will open a boutique on Cleverland Street in
Causeway Bay's ultra-modern Fashion Walk area, home to other popular fashion
brands such as Diesel, Camper, IT, and D-Mop. Speedplan, Playboy's licensee
for men's and women's apparel and accessories for Hong Kong and Taiwan, also
will serve as the retail licensee. Rental space in Causeway Bay is among the
most expensive in the world; the store will span 2,100 square feet. The
Playboy Concept Boutique, Kuala Lumpur will open in the Mid-Valley Mall on the
ground floor, and span 2,500 square feet. Zillion, Playboy's licensee for
women's apparel, handbags, and jewelry for Hong Kong and Singapore, will open
the store. To support the launch of the new locations, Playboy CEO Christie
Hefner will embark on a weeklong Asian and Australian retail tour, visiting
the Playboy Concept Boutiques in January 2006.
"The retail success of our existing freestanding stores in Tokyo, Las
Vegas, and Melbourne enables us to expand confidently to other cities, such as
Hong Kong and Kuala Lumpur, further enhancing our brand equity and
strengthening our global retail presence," said Christie Hefner, chairman and
CEO of Playboy Enterprises, Inc. "Based on our previous retail experience in
the two new markets, we believe these Playboy boutiques will create additional
interest and enthusiasm for our wide range of products. Looking ahead, we
expect to continue partnering under license with retail experts who will
develop and fund stores in select locations around the globe."
The openings also leverage Playboy's expansion at retail in specialty
stores and leading department stores throughout the United States, Asia, and
Europe. Retail stores that have carried Playboy fashion merchandise include
Henri Bendel in New York, Selfridges in London, Colette in Paris, and Seibu in
Hong Kong.
Playboy's branded line of licensed fashion and consumer products has
experienced exceptional growth at retail since its repositioning in 1999, with
a product offering that includes men's and women's fashion apparel and
accessories, underwear, legwear, outerwear and footwear, as well as home
furnishings and lifestyle and entertainment products. Playboy's licensed
products business as a whole now generates in excess of $600 million in global
retail sales in more than 125 countries and territories. Celebrities and
fashion influencers spotted wearing Playboy fashions and accessories include
Britney Spears, Jennifer Lopez, Janet Jackson, Jade Jagger, Snoop Dogg and
Lenny Kravitz.
About Playboy Enterprises, Inc.:
Playboy Enterprises is a brand-driven, international multimedia
entertainment company that publishes editions of Playboy magazine around the
world; operates Playboy and Spice television networks and distributes
programming via home video and DVD globally; licenses the Playboy and Spice
trademarks internationally for a range of consumer products and services; and
operates a network of Websites including Playboy.com, a leading men's
lifestyle and entertainment website.
SOURCE Playboy Enterprises, Inc.
Web Site: http://www.playboy.com
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